Coca-Cola

In 2020, Coca-Cola was among the four world’s largest brands that contribute to global warming and carbon emissions. Through "World Without Waste" new advertising campaign, the company is looking for a way to change the perception among college students on their position regarding a sustainable future. To make this message hit home, we designed a TV spot that communicates its mission in an impactful yet inspiring way. Moreover, to further amplify the campaign's reach and effectiveness, print advertisements and social media posts were created.